How to set up LinkedIn Campaign Manager — Quick Guide
The LinkedIn campaign manager is an advertising platform that aids you in creating ad campaigns and accounts.
With the help of this tool, you can save costs involved in advertising and also reach a specific group of people on LinkedIn. You can also target the audience using an advertising campaign promptly. LinkedIn campaign manager pushes your audience to take action throughout the advertising funnel.
Let's dive deep into steps to set up the LinkedIn campaign manager:
1.Create your LinkedIn Ad Campaign
You can go to LinkedIn campaign manager by clicking the advertising option present on the home page.
Now create a new ad account following the given steps:
- Click on create account
- Select the currency of your country.
- Then add the URL of your company’s LinkedIn page.
- Click on the Save button.
LinkedIn Campaign has 3 layers:
- Campaign Group
- Campaign
- Ad
2. Choose your Campaign Objective
Campaign objective gives a clearer picture to LinkedIn Campaign manager about your wants on LinkedIn.
Broadly Campaigns objectives are divided into 3 categories-
a) Awareness: (1) Brand Awareness
b) Consideration: (1) Website Visits (2) Engagement (3) Video Views
c) Conversions: (1) Lead Generation (2) Website Conversions
3. Target Your Audience
Effective targeting of your audience determines the good reach of your product. There are various options that are provided by LinkedIn Campaign Manager to ease your targeting of customers-
Website Demographics- It reflects the information of users that are visiting your website by breaking their information into 8 categories like job title, company, location, etc.
Matched Audience- This option helps you to target the audience in three effective ways-
- Account Targeting- Target Decision Makers by uploading a CSV list of companies.
- Website Retargeting- Target users who have already visit your site.
- Contact Targeting- Target users through a CSV list of email addresses.
4. Set LinkedIn Ad Format
LinkedIn offers you different types of ad formats. The selection of formats should be done according to your desired action.
Single Image Ad: It seamlessly displays on your audience organic content. It is one of the most economical ads on LinkedIn.
Carousel Image Ad: It is a collection of images. It is best for showcasing the series of products on LinkedIn.
Text Ad- These ads are the most simple ads on LinkedIn. These operate on a pay-per-click or impression basis.
Video Ad- Video ads are displayed in the LinkedIn feed. If you want to hold the attention of the audience instantly then this ad is for you.
5. Choose your ad Budget
On LinkedIn budgeting, your ad plays a very important role. These can be done by bidding smartly on your ads. There are various ways of bidding-
- Automated Bid- LinkedIn decides how much to pay.
- CPC Bid- You have to specify the threshold pay for per-click.
- Maximum CPM Bid- Here, you will be charged per 1000 impressions.
- Enhanced CPC Bid- Similar to maximum CPC but here you can decide the maximum amount you want to pay per click.
Now go and create the LinkedIn ad.
Congratulations!! You have successfully set up your LinkedIn Campaign Manager.
Enjoy this? Read https://www.profseema.com/digital-marketing-2/6-steps-to-master-the-linkedin-campaign-manager/ for more.
